Australia was once considered a harsh environment, suitable only as a place for Britain to ship convicts. However, when gold was discovered there in the 1850s and 1890s, the world community suddenly saw Australia as a land of promise and good fortune. Of course, the Australian aboriginal people had known the prosperity of the land for 30,000 years already, but the Europeans came to quickly set up Australian business opportunities once they saw the opportunities available. Settlements happened quickly and Australia quickly earned its place as a first world nation.

Globalization is a big part of business in all industrialized countries, but more so with regard to business in Australia. Liberal immigration policies following the world wars has added thousands of citizens from Japan, mainland China, Vietnam, Fiji, South Korea and the Philippines to its shores. For this reason, there is a good working relationship with these other nations and the Chinese industrial world has a growing demand for Australian minerals and fuels.

The rise of China’s middle class added another agricultural market to Australia’s list, which previously exported mainly to Japan. It is estimated that one out of two of Australia’s export dollars are now earned in Easy Asia (3/4 in the Asia-Pacific realm, in total). Half of Australia’s foreign direct investment occurs in Asian countries too.

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