The Need For Site Traffic Analysis
Site traffic analysis is something that every webmaster should know. If you want to boost traffic to your website, you will have to know which strategies you’re using that are effective. You created your website for a specific reason: to make sales or advertise your company’s business. Without site traffic analysis, you’ll have no idea whether site traffic is increasing your profit margin or not. Site traffic analysis can help you decide what tactics increase traffic — as well as sales.
Now that you’ve decided that site traffic analysis is a good thing, you have to figure out just what you would like to know about your site’s numbers. For one, you have to decide if you want just a free visitor counter — or if you would like to get something more intensive. Both StatCounter.com and ShinyStat.com offer free invisible web trackers. There is a caveat to the ShinyStat counter, though — it is free only for non-profit use. They do have a 7.33 Euro/month counter, called the ShinyStat Pro, which will give 40 ranking reports per month. The Business version — for 17.50 Euro/month — will give you 90 ranking reports per month, search engine positioning, and other benefits.
Some site traffic analysis needs can’t be solved with a simple hit counter. You might have to purchase software to get more detailed results. One example is OneStat.com — software that tracks search engines, online commerce and ad campaigns. It also monitors your website 24/7 and lets you know about any downtime by alerting you that visitors can’t access your site. When it comes to websites, the trick is to work smarter, not harder.
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