It seems odd that just a decade ago, a little company called “Google” didn’t even exist, let alone having people scramble to make their websites search engine optimization Google friendly.

Now, not only is Google a household name around the world, it has also moved into first place among major search engines and it wields considerable power in the lives of those who seek to make their living online. Playing by the rules of Google SEO has become a real speciality for some marketers, and those who have gone against the rules have ended up losing significant business.

One of the reasons for Google’s success, and their power in the search engine world, is that the founders set out to take on the major ones by focusing and refining the technology behind the Google search engine in order to better understand what the surfer was looking for and deliver better search results than their competitors.

It is obvious that their approach worked and now Google accounts for over 60% of all the internet searches, which leaves only 40% of online searches to be divided amongst all the other major search engines. Such statistics have made Google the search engine with the clout to greatly influence the industry and has made search engine optimization Google essential for webmasters to embrace.

More On: Search Engine Optimization Google Style

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This entry was posted on Sunday, October 7th, 2007 at 9:25 pm and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.