Giving away free gift cards to increase brand awareness, increase business or generate new sales is a great way to get customers to walk through the front door and purchase something. It’s also great for repeat business. After all, everyone likes to get something for free from time to time.

If you have a present marketing and advertising campaign in the works, then it’s as easy as 1-2-3 to insert a free gift card with your mailings. You can even opt to hand them out directly to select customers. Most gift cards are inexpensive and you’ll be compensated in more ways than by just getting back the money spent. Valuable marketing data on your customers is the great trade-off and you can obtain this by having them fill out a survey or comment sheet. It allows you to determine over time how your customers are spending their money, the items they prefer to spend money on and the types of sales that will make them want to visit again.

The best cards are those that make it easy to shop and have no hidden surprises. Take a little time to research the free gift card you’re about to give. Free gift cards with a service charge aren’t necessarily a bad thing, but the receiver should know if a charge applies. If there is a dormancy fee, then it’ll be wise to use the card before such a fee kicks in. If there is an expiration date attached, then the card will have no value if there is an attempt to use it past that date. And most importantly, make sure the free gift card can be used in multiple locations.

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This entry was posted on Friday, February 22nd, 2008 at 3:07 am and is filed under Gifts & Flowers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.