Despite a slow economy, Americans are not willing to give up their favorite foods. The snack food industry in the US continues to grow, generating billions of dollars in revenue each year. Advertising campaigns, promotional offers and accessible vending machines initially contributed to the success of the fatty and salty snacks; however, it will be the intuitiveness and innovation of corporate leaders that will carry the industry forward.

It’s surprising to some that snack food industries have skyrocketed during a time of recession, especially when snack food prices have increased anywhere from 4-11% over the last year, due to increased energy and commodity costs. However, consumers are flocking to Wal-Mart for their fair-priced trail mixes and coated snacks. For the most part, weight management and nutrition headlines are driving consumer interest and demand for healthy snack foods, with 62% of consumers saying they eat foods to prevent or manage health conditions and 42% are seeking snacks with health benefits. Yet industry leaders add that the more indulgent treats still comprise two-thirds of all sales.

Sam’s Club has been a leader in the snack food industry by aligning themselves with environmentally friendly and healthy foods manufacturers. “We will favor suppliers that meet our standards for sustainability,” explains Heather Mayo, VP of merchandising. She said consumers want healthy snacks, energy boosters, portion-control sizes, on-the-go products and increased levels of social responsibility. “Consumers are more educated than ever,” she added.

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