Selecting a promotional item is a “fun” task for a marketing manager. It is your opportunity to be creative and connect with a potential audience in a long-lasting, meaningful way! Studies show that most people keep their new promotional products for at least a year. There are over 250,000 promotional marketing products to choose from, leaving much leeway to create a poignant souvenir reminder for your target market. For a one-time investment, you will be buying repeat exposure every time an individual uses your product!

The key to selecting the ideal advertising promotional product is to first consider your targeted demographic. For example, you won’t want to brand mouse pads for elderly women. Likewise, golf shirts won’t work for 14-year-old boys. Secondly, consider where you will be marketing. If you’re going to the beach, why not select a beach ball, a water bottle, visors, sunglasses, beach towels or imprinted sunblock?

Your target market will appreciate your thoughtfulness and will remember that experience forever! Thirdly, you will want to consider your quintessential brand message. How can you tie in the essence of your brand with a custom promotional product? For example, Skyy Vodka is partnering up with Sex and the City to offer “Samantha,” “Charlotte,” “Carrie” and “Miranda” cocktails at Houlihan’s Bars across America. What better way to promote a sleek, “girls-night-out” brand image?

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