Benefits Of Promotional Products
Research shows that promotional products are an effective way to engage audiences and create brand recognition. “Each time they use your imprinted product they actively engage with your brand,” said Paul Kiewiet, vice president of Incentive Marketing. He added, “When you work with a qualified promotional consultant to select products well-suited for a specific audience, you will not only increase the number and quality of show leads you generate, you will elevate your brand by creating a powerful and positive brand experience.” Promotional keychains, promotional pens, clothing and other useful items can help you maintain a competitive edge, marketing analysts say.
The Incentive Performance Central completed a 2006 study that found custom promotional products could be used as a stand-alone advertising medium, coming second in “information value” only to television advertising. They continued by stating that imprinted merchandise was a very effective supplementary advertising device, to reinforce positive brand image, alongside tv and print mediums.
The promo products helped to create at-home reminders, enhanced impressions of the brand/product and contributed to a consumer’s intent to buy. Respondents to the survey stated that a custom promotional product was their second favorite source of information, after television. Promotional Products Association International said that they found businesses that had a corporate gift program were twice as likely to be contacted by customers, as compared to those who did not give gifts. So, the real question is not whether you’ll use promo products, but rather which promotional merchandise you’ll choose!
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