When you hear the word signage, if you have ever even heard it, what comes to mind? No, it does not have anything to do with sinus, although it does sound similar. It can mean more than one sign, but when dealing with designing or graphics, it refers to using signs and symbols. This is evident by the development of graphic symbols used as part of a system used in various public locations, such as a railway or bus station.

In digital design it means a different way of advertising. In the 1970s the concept emerged; however, before the advent of commercial advertising almost everything was pre-recorded. Now these technological advertisers are used effectively in business marketing. Having these digital advertisers allows large business organizations to make use of electronic screens for advertising. It is a great way to convey your information, advertisements or any other information to your students, colleagues, customers and the general public.

In very simple terms, this digital type of file can start out as a PowerPoint presentation and then, using a digital software package, it can be shown on an LCD monitor, including the large format, large plasma screen, projectors and multiple monitors. The locations where they may be used is almost endless; a shopping mall, airport, restaurant, on highways giving road and traffic conditions, along with numerous other locations.

More On: What Is Signage?

Technorati Tags: graphic design, signage, what is signage?

Quickly bookmark Understanding What Signage Is at:                                                

This entry was posted on Sunday, July 6th, 2008 at 5:02 pm and is filed under Arts, Crafts & Hobbies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.